Tiffany envisioned Tulum as the perfect backdrop to showcase Fyn & Fia's expansion into cactus leather bags, a material authentically sourced from Mexico. The tropical setting naturally aligned with the brand's identity, rooted in the spirit of the coast, creating an organic connection between their vacation-centric aesthetic and this new product line.

Tiffany conceptualized the campaign around a girls' trip narrative, targeting the brand's core demographic of young adults while simultaneously showcasing their new offerings in jewelry and swimwear.

From a photography perspective, Tiffany brought her signature approach to color and composition, capturing natural, candid moments of models in conversation and movement. Her vision was to create imagery that felt effortlessly authentic, allowing viewers to see themselves within this aspirational lifestyle