ACME
38K Instagram
BRAND GROWTH & CONTENT INNOVATION
Challenge: ACME brokerage owners had a stagnating Instagram account with no aesthetic visuals, wanting to generate high-quality leads for multimillion-dollar homes. They also wanted to establish their identity as credible leaders in the luxury space, but images and videos were inconsistent, the account showed no growth, and frankly, the visual presentation was unappealing. There were no ideas for content, no concepts for aesthetic layouts, and no overall vision for social creative direction.
CREATIVE VISION & STRATEGY
Tiffany's vision is to create an aesthetically cohesive brand centered around various property types. She chose a refined yet relaxed approach to visuals with clean color blocks to accommodate diversity while accentuating the brand’s essence and expertise in luxury Spanish real estate.
The content format focuses primarily on short-form video to showcase properties and drive non-follower engagement, which aligns with generating new leads. Additionally, she plans to develop a professional landing page with an organized aesthetic to demonstrate elevated market positioning and build a community around the appreciation of luxury real estate.
ART DIRECTION
Figma
BRAND VOICE & TONE
Authoritative yet approachable - positioning the brand as luxury real estate experts who are accessible to high-net-worth clients without intimidation. The voice embodies confidence earned through market knowledge and successful transactions, while maintaining warmth that invites conversation and builds trust.
CONTENT PILLARS
CONTENT INNOVATION
Highest Performing Content
RESULTS DELIEVERED
6M+ views establishing market credibility and trust in the luxury residential sector
Delivered 462% follower growth, comprehensive brand transformation, and strategic visual identity that elevated market positioning
700% increase in inquiries for luxury properties through content strategy
Junior mentorship for content creation, editing, and digital asset management
Extended brand impact through cohesive landing page development
Enhanced customer satisfaction and trust through responsive content engagement
ONGOING IMPACT
The brand continues to see growth and increased qualified leads, enhanced through elevated visual execution and aesthetic content creation. Periods of virality have driven the highest growth periods and overall created a community that identifies with the love of luxury homes.